Having a content management system, or CMS, is essential for any website owner. Your CMS is what allows you to create and manage all of the content on your site. Undoubtedly, WordPress is one of the most popular CMS options in the world, powering 39.5% of all websites in 2021, representing 64.1% of the market share.
However, it’s not enough to merely have a system for editing and publishing your website content. You also need a web host to ensure all of that content can be safely and readily accessed by web users.
What you might not realize is that WordPress isn’t just a CMS; this platform can address your hosting needs, as well. Using the same system for both content management and hosting can be ideal for many business owners.
However, there are a few different hosting options to choose from within the WordPress framework. Managed WordPress hosting, however, remains one of the best choices for a wide variety of business owners. That’s especially true for those who have plans to expand or who have struggled in the past to keep up with site demands. With that in mind, let’s discuss managed WordPress hosting a bit further and assess how this option can help your business grow.
Understanding Managed WordPress Hosting
Before we delve into the ins and outs of managed WordPress hosting, let’s take a moment to define the concept of hosting on its own. Creating the website itself is only half the battle; it also needs to be hosted in order for people to view it. Hosting involves the allocation of resources and space on a webserver to accommodate all of the files a given website needs to operate. Basically, the web host stores those files and allows the site to be accessed by web visitors.
Once you’re clear on what hosting is, you can understand the idea of managed hosting. This option means that the hosting company will not only store the website’s files but will also offer other essential services relating to website maintenance, setup, and technical support as part of the deal. Instead of forcing the business owner to find experts to handle those responsibilities themselves, the hosting company takes care of those details to keep websites running smoothly and securely.
As you might have guessed, managed WordPress hosting involves this kind of agreement for sites specifically hosted and managed through the WordPress platform. This means that the business owner won’t have to worry about WordPress updates, security issues, or other technical site management problems. Instead, they can rely on their hosting company to ensure their sites are performing as they should be.
How Managed WordPress Hosting Can Help Your Business Grow
You might not think that your choice of hosting provider could really help you achieve your long-term business goals. But the reality is that decisions like these can have a big impact on your bottom line. Your organization’s ability to innovate, meet customer expectations, and improve brand visibility could all be affected by how you choose to host your website.
For one thing, choosing a reliable managed WordPress hosting provider can allow you to focus on the areas of your business that really need your attention. Rather than waste valuable resources on mastering the WordPress platform or worrying about potential security threats, you can take those tasks off your own to-do list. Just as you can rely on your web developer to make the right changes to prepare for Google algorithm updates, you can depend on your hosting company to address important changes and ongoing maintenance. That can help you to concentrate on things like sales, customer retention, hiring, or promotion and lead generation — the crucial elements that can help your business grow in the long term.
Keep in mind that your hosting provider could potentially make or break your reputation online. Cheaper hosting options can come with some major drawbacks, particularly if you’re sharing hosting resources with other sites. If a vulnerability is exploited or even if the amount of web traffic is too much for the host, your site could go down without warning. Unfortunately, this can be cause for alarm for many consumers and could be enough to convince them that your business isn’t trustworthy. Making sure that you have a managed hosting service that can provide the support and capacity you need at any time can help you to maintain your public perception and to protect your brand for the future.
Another benefit to note is that managed WordPress hosting can easily scale right along with your business. Not only can your managed hosting provider for WordPress ensure consistent uptime, fast site speeds, and superior web security, but they can provide the ongoing support you require as your business evolves. If you were to see major traffic increases or start to bring on an unprecedented number of clients, you can work with your hosting provider to make certain that your site will be more than up to the task. In other words, nothing will hold you back from reaching your full potential.
As a business owner, you deserve to feel confident in your online presence. But it’s not only about your website design; your web hosting company matters, too. When you want to know that your site will be accessible, safe, and a true stand-out, you’ll want to consider managed WordPress hosting for the sake of growing your organization over time.